ARRIVAL
INFO

Tickets

When you registered for Passion 2022, you received your ticket(s) via email from TicketSpice. If you do not have a TicketSpice ticket or have any other ticket issues, please contact passion2022@268generation.com before you arrive. 

Please have your tickets easily accessible (digitally or printed) upon arrival. Tickets will be scanned upon arrival, and each individual entering will need to present a unique ticket to enter the stadium. 

Single Ticket Orders

Have your ticket uploaded to your Apple Wallet or open the ticket directly from your confirmation email. You are more than welcome to also print your ticket via your confirmation email and have it out and ready to scan upon arrival to a Gate.

Multiple Ticket/Group Orders

If you purchased tickets for a group, make sure you give each person in your group a ticket to scan, do not keep all tickets on one device. To distribute tickets digitally, there is an option in the email to “View Receipt.” From there, you can text tickets out to each person in your group, so each person has a ticket to scan at the Gate. There is also an option in the email to print all tickets, and then you can pass them out, so each person has a ticket to scan at the Gate. 

Help Desk

Mercedes Benz Stadium Staff and Passion 2022 Door Holders will be at each gate to provide assistance with all ticketing issues. However, if you have any ticket issues, please visit the Box Office at Gate 1 or the Passion 2022 Help Desk in the white tent outside of Gate 2 to resolve tickets issues prior to arriving at your gate. 

Attendees with ticket or credential issues will be directed to a Passion 2022 Door Holder at a gate or a Help Desk for assistance. Help Desks are located at the Box Office next to Gate 1 or in the white tent outside of Gate 2. 

Credentials

You will receive a Passion 2022 credential from a Passion 2022 Door Holder once your ticket is scanned. You must wear your credential while in Mercedes-Benz Stadium and it must be visible at all times. Your credential will be scanned and is required for access to Mercedes-Benz Stadium on January 3. If you are not able to present your credential upon arrival on January 3, you will not be allowed to enter and will be directed to one of the Help Desks for assistance. 

Passion Conference App

To best experience Passion 2022, make sure you download the Passion Conferences app before you arrive important event info, exclusive content and access to resources and apparel.

Stadium Entrance

Doors to Mercedes-Benz Stadium will open at 4pm on January 2 for Session 1. You can access Mercedes-Benz Stadium from these four entrances: 

  • Gate 1 on Northside Drive next to the Box Office and the Vine City MARTA stop.
  • Gate 2 on Andrew Young International Boulevard and the Dome/GWCC/Philips Arena/CNN Center MARTA stop.
  • Gate 3 on Andrew Young International Boulevard (does not have a wheelchair ramp)
  • Gate 4 on Martin Luther King Jr. Drive SW (does not have a wheelchair ramp)

Maps of the stadium are available here


Because the weather in early January can get into low temperatures, we encourage you to not arrive earlier than one hour prior to doors opening to wait in line.  

ADA Entrance

For attendees needing to use an ADA entrance, please plan to enter Mercedes-Benz Stadium through Gate 1 or Gate 2. Gate 3 and Gate 4 are not equipped with wheelchair ramps and are only accessible via stairs.

Clear Bag Policy

Mercedes-Benz Stadium operates on a Clear Bag Policy. Any bags other than listed below will NOT be allowed and will prevent you from entering Mercedes-Benz Stadium. If a bag is necessary, the bag must meet the following criteria in order to enter the stadium:

• Bags must be CLEAR plastic, vinyl or PVC and not exceed 12″ x 6″ x 12″. Bags cannot be tinted with color or include oversized content that prevents visibility into the clear bag.

• Only non-clear bags that are smaller than 4.5″ x 6.5″ will be permitted into the stadium. Here are two inexpensive, complying clear bags that can be purchased on Amazon.

• Clear Bag 1 – Full Size

• Clear Bag 2 – Crossbody Bag

Any type of non-clear bag exceeding 4.5″ x 6.5″ in size will not be permitted. Exceptions will only be made for medically necessary items after proper inspection by security personnel. Please ask for assistance at the gate upon arrival. Attendees with non-complying bags can store their bags for a fee (cash or card payment accepted) at one of the bag valet locations outside of Mercedes-Benz Stadium. 

COVID-19

We will be following recommendations from city and state agencies along with Mercedes- Benz stadium about COVID-19 protocols.

If you have COVID-19, COVID-19 symptoms, or know you’ve been exposed to COVID-19 in the 14 days before entering the stadium, we ask that you do not attend Passion 2022.

We encourage you to bring a mask to Atlanta - many hotels or restaurants may require it. Mercedes-Benz Stadium will have hand sanitizer stations available throughout the venue. If the roof to the stadium is open, there will be no masks required. If the roof is closed, the stadium requires that masks be worn upon entry. So, please have a mask with you when you arrive to make sure you don't have any problems entering Mercedes-Benz Stadium!

Schedule

You may view the Passion 2022 session schedule here.

Seating

All seating is General Admission. To accommodate all attendees, all saved seats will be released 30 minutes prior to the start of each session. To make your arrival easier on January 2, please note available seating sections here.

Group Seating

Specific sections in Mercedes-Benz Stadium have been designated as Group Seating and will require a unique wristband for entry. Groups with Group Seating are encouraged to enter the stadium through Gate 3. Group Seating assignments have been made pre-event and all groups have been contacted directly. 

Exit and Reentry

Exit and reentry is limited, and it is at the discretion of the Mercedes-Benz Stadium staff. 

Safety + Security

Here are a few suggested safety tips as you come and go from Mercedes-Benz Stadium.

If you will be walking to and from your hotel, make sure to walk with a group, utilizing well-lit and densely populated streets (no alleys or side streets). Always be aware while walking and do not hold phones and wallets in plain view.


If you need assistance or an escort to your car or hotel you can call the Atlanta Ambassadors at 404.215.9600 or text 404.732.4200 to request an escort. They are available from 7a to midnight.


If you will be driving and parking to and from the stadium, make sure to park in a well-lit location and in an official parking deck or lot. Make sure to lock your car and place any items that are viewable through windows in your trunk. This includes phone charging cables, jackets, backpacks. Pro Tip: pin your parking location on your phone and share your location with your friends.

Info Booth

Info Booths are available inside Mercedes-Benz Stadium at the following locations: 

  • Outside of section 102 (specifically for Group Seating) 
  • Outside of section 115/116 
  • Outside of section 135/136 
  • Top of section 301 Escalator 
  • Outside of section 328 

Camera Policy

Professional cameras (DSLR or with a detachable lens), flash photography, and video or audio recordings during Main Sessions are not allowed at Passion 2022. Per venue policy, no selfie sticks or GoPro cameras are allowed in Mercedes-Benz Stadium. Photos, audio and video captured by our team during Passion 2022 are the exclusive property of Passion Conferences and its designees and may be used in future resources, recordings, DVD, print and web media. Conference attendance is an expression of the individual release of rights for such use. 

Deaf Interpretation

 Deaf interpretation will be available in each Main Session of Passion 2022. If you require deaf interpretation, please contact us at passion2022@268generation.com before January 1

Stay Connected

To make sure you have all the latest info for Passion 2022, subscribe to our email list here and connect with us on Instagram, Twitter or Facebook.

Card and Mobile Payment Only

Mercedes-Benz Stadium accepts card and mobile payment ONLY. All mobile vendors and concession stand require the use of mobile or card payment. The stadium is equipped with several ReadySTATION kiosks to convert cash to a prepaid debit card that can be used anywhere VISA is accepted (inside and outside the stadium). You can find these ReadySTATION kiosks next to any ATM within Mercedes-Benz Stadium. Cash and card payments will be accepted at all Passion Resource locations.

Food and Drinks

Due to venue policy, outside food and drinks are not allowed inside Mercedes-Benz Stadium. Concessions will be available throughout Passion 2022. A boxed lunch will be served to all attendees on January 3. Because of the wide range of food allergies and dietary needs, we are unable to accommodate special requests regarding lunch. Once lunch has been served to all attendees, anyone needing to purchase other food will be released to do so. 

During the January 3 dinner break, concessions will be open in the Mercedes Benz Stadium for your convenience. Attendees will be able to, but not be required to leave the stadium during the dinner break. 

Concessions Lists and Pricing

Concessions will be available throughout Passion 2022 for purchase. For a comprehensive list of concessions at Mercedes-Benz Stadium, visit https://mercedesbenzstadium.com/food-beverage/

*Please note that alcohol will not be available for purchase during Passion 2022.

Lost & Found

Lost and found will be collected and handled by Mercedes-Benz Stadium. Please visit Guest Services to connect with Mercedes-Benz Stadium staff about lost and found items. 

Vehicle Parking

Mercedes-Benz Stadium requires all parking passes to be purchased online prior to arrival. Car and bus parking for Passion 2022 is available on the Mercedes-Benz Stadium website. We encourage all attendees who are within walking distance to plan to leave their car(s) parked at their hotel. MARTA will also be available for daily transportation as it runs directly to and from Mercedes-Benz Stadium. For train maps and information, please visit itsmarta.com.

Vehicle Pick-Up/Drop-Off

Mercedes-Benz Stadium offers two rideshare drop-off and pick-up locations near the stadium. 

Rideshare Zone 1 is located on Northside Drive, in front of Georgia World Congress Center – Building C. Fans exiting Gate 1 are encouraged to follow the wayfinding signs along the Northside Drive sidewalk towards Georgia World Congress Center – Building C.

Rideshare Zone 2 is located on the Centennial Olympic Park Drive sidewalk near State Farm Arena. Fans exiting Gates 2, 3, and 4 are encouraged to follow the wayfinding signs from the stadium gates to Rideshare Zone 2 near State Farm Arena.

MARTA

Mercedes-Benz Stadium is accessible by MARTA (public transportation) from various areas of Atlanta and from the airport. Gate 1 is most easily accessible by the Vine City stop, and Gates 2/3/4 are most easily accessible by the Dome/GWCC/Philips Arena/CNN Center stop. For information, maps and rail schedules, you can visit the MARTA website.

Buses Parking

Bus parking is available at the GWCC Marshalling Yard at 362 Ivan Allen Jr Blvd, Atlanta, GA, 30313. Parking passes must be pre-purchased and can be purchased here. You can either print the permit or the driver can show the attendant the permit on their cell phone.

Bus Pick-Up/Drop-Off

Buses are permitted to use the Rideshare Zones as designated pick-up and drop-off locations.

Clear Bag Policy

Mercedes-Benz Stadium operates on a Clear Bag Policy. Any bags other than listed below will NOT be allowed and will prevent you from entering Mercedes-Benz Stadium. If a bag is necessary, the bag must meet the following criteria in order to enter the stadium:

• Bags must be CLEAR plastic, vinyl or PVC and not exceed 12″ x 6″ x 12″. Bags cannot be tinted with color or include oversized content that prevents visibility into the clear bag.

• Only non-clear bags that are smaller than 4.5″ x 6.5″ will be permitted into the stadium. Here are two inexpensive, complying clear bags that can be purchased on Amazon.

• Clear Bag 1 – Full Size

• Clear Bag 2 – Crossbody Bag

Any type of non-clear bag exceeding 4.5″ x 6.5″ in size will not be permitted. Exceptions will only be made for medically necessary items after proper inspection by security personnel. Please ask for assistance at the gate upon arrival. Attendees with non-complying bags can store their bags for a fee (cash or card payment accepted) at one of the bag valet locations outside of Mercedes-Benz Stadium.